MYRTLE BEACH, S.C. -- There are more signs South Carolina's tourism industry is continuing its strong recovery from the recession.

The Sun News of Myrtle Beach reports the head of the local chamber of commerce told City Council on Tuesday that admission tax revenue is up 6 percent while lodging revenues are up about 5 percent this year.

Chamber President and CEO Brad Dean says the area's local option 1 percent sales tax has paid for marketing to increase the number of visitors. Dean said 38 percent of those who came to the area last year were first time visitors, up from 34 percent in 2011.

Dean says the chamber has an almost $30 million marketing budget for 2014 and nearly 75 percent of that money will be spent on digital advertising.

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Information from: The Sun News, http://www.thesunnews.com/